Just like any other holiday, the 4th of July is the best time to engage your prospects and customers. With little effort, you can plan a great 4th of July campaign to draw in existing and new customers.
If you really want to boost your business this Independence Day, but are not sure where to begin, then these 5 easy tips are worth your consideration.
Freebies and Discounts
Considering the fact people love free stuff, you can give away small items to embrace the Independence Day spirit.
What is really interesting about indulging in freebies and discounts is that it does not cost much. You can offer free glow sticks, sunglasses or fake tattoos. If you don’t have that kind of a budget, then you can always stick to giving away discounts.
Discounts and special pricing encourage new as well as existing customers to consider what you offer. For instance, if you are a clothing retailer, you can sell items for $4. This is just one way you can play with the date, but don’t forget to tweet about whatever you offer so that your customers know what you are up to this holiday weekend.
Improve your Social Media Game
Social media is a great way to reach your customers throughout the year. With 4th of July approaching you have to start thinking about customizing the experience for the holiday.
If you have a restaurant, then promote specific hashtags that diners can use to check in or post photos for the holiday weekend. Salons can showcase their amazing skills by posting photos of funky and fun designs they can do in red, white and blue.
When it comes to holidays, use social media to let your followers, customers and fans know about limited items and promotions you offer. Look out for trending hashtags and integrate them into your own social media campaign to increase your reach like never before.
Send Email Newsletters
Let your customers know what they can look forward to by sending them an email newsletter. Do not go overboard by focusing too much on promoting your brand or business, instead focus on being helpful.
You can send your email subscribers recipes, tips or even an invitation to an event. For promotions that you offer, make sure you are clear about the terms and conditions to avoid any problems during the sign up process.
Embrace the Red, White and Blue
Whatever you have planned for the 4th of July, make sure you use the three colors without fail.
Let your followers, customers and fans know how patriotic you are by emphasizing the red, white and blue on your email campaigns and social media posts.
Stock up on as much 4th of July merchandise as you possibly can, and decorate your office or store. Once that is taken care of, showcase what you have accomplished on all social media platforms so that your followers can see and share it with others as well.
Organize a Photo Contest on Pinterest, Facebook, Twitter or Instagram
This is by far one of the best marketing ideas you can possibly implement for the 4th of July. What is great about it is that it easy to implement.
Encourage your followers to take photos and share them with you. By hosting a contest you can liven up your social media profiles with a ton of patriotic selfies and photos from your customers. As mentioned earlier, hashtags can play a vital role in increasing your reach, so choose one that works well with your business.
While organizing such a contest, make sure it is easy to participate. All conditions should be made as clear as daylight. For this occasion, you should create holiday themed cover photos for all your social media profiles, don’t forget to use the chosen campaign hashtag with it.
For the most creative and popular photo, or photos, offer great prizes. With this approach, your customers will provide all the content you will need and drive traffic to your site.
The aforementioned tips will only work if you know what you are getting yourself into. You can also integrate other relevant tips into your 4th of July campaign, such as:
Promote Overstock Items
If you have overstock items, Independence Day is the best time to sell them quickly. Before you launch any promotion, check your inventory to identify all those items that can be featured in your promotion.
Start Promoting Next Year’s Sale this Year
By emphasizing the annual aspect of your sale, you will give your customers something to look forward to every year. You can pull this off by using a special name or a theme, which can then be advertised on your site’s calendar of forthcoming events.
Extend Your Sale to the days surrounding the 4th of July
The number of sales made online grew by 15% in 2018, making it important for e-commerce business owners to come up with a strategic plan to make the best of their Independence Day sale. If your buyers are placing orders, make sure they get delivered before the 4th of July. To capture more buyers, you can also extend the sale to 24 hours after the 4th of July.
Highlight Your Sale on Your Website
To prompt new and existing customers to place orders, create eye-catching and well crafted banners for your website. Do not forget to integrate a convincing call to action to encourage customers to take advantage of the sale while it lasts.
No matter how big or small your 4th of July marketing campaign is these tips will ensure your online sales reach an all time high. With this kind of an approach and strategic planning, you can transform one of the slowest months into one of the strongest earning ones with ease.