Lead Capture
A large priority for businesses engaging in email marketing is to generate leads. Whether you’re looking to develop an email database, market or sell a product, direct users to your landing page – you require high quality to capture the leads you are on the hunt for. Email marketing campaigns are designed around a specific objective; be it raising awareness about a brand/product, disseminating information, or giving away promotions and offers. The end objective for all of the aforementioned campaigns is usually to successfully deploy email marketing lead generation. Let’s discuss in more detail exactly how this process works and how it can help you.
The exact definition of what a lead is tends to be different for different people. Often, this discrepancy of definition results in inefficient lead generating processes that are not always effective for a business. Sales and marketing teams are often at odds over what exactly constitutes a lead – for marketing teams, a lead can simply be someone inquiring for more information regarding a company’s offerings, whereas for sales personnel, the definition of a lead is much more specific. For the latter, a lead is a prospect that has the need, purchasing power and reason to be interested in a product or service your company is offering.
Our services include:
A prospect that has met certain pre-set requirements the sales and marketing teams ideally collectively come up with is called a qualified lead. Qualified leads help businesses refine their lead capturing processes and assist in making the overall sales funnel more effective and efficient for a given company.
Our services include:
A prospect that has met certain pre-set requirements the sales and marketing teams ideally collectively come up with is called a qualified lead. Qualified leads help businesses refine their lead capturing processes and assist in making the overall sales funnel more effective and efficient for a given company.
A qualified lead differs for different businesses. The term “qualified lead” refers to a lead that fulfills the criteria set by the business. This can range from the person’s interests and behaviors to their budgets and requirements. A qualified lead refines a business’ sales funnel by ensuring that by the time a lead comes to the sales team, the team need only communicate the business’ expertise and not try to actively “sell” the product/service. Establishing criteria for qualified leads help businesses optimize their client interactions and enhance their conversion rates because the prospects that come to the business are ready, willing and able to buy the service/product that is on offering.
An area of importance for a business establishing and pursuing qualified leads is reducing their follow-up times as drastically as possible. Qualified leads generally tend to be on the edge of buying and hence, if they are not contacted within a certain time frame, they may most likely resort to an alternate avenue of getting the same service because the lead is on-the-hunt for the service(s) you offer and will buy it from the avenue that is most responsive to him/her.
An area of importance for a business establishing and pursuing qualified leads is reducing their follow-up times as drastically as possible. Qualified leads generally tend to be on the edge of buying and hence, if they are not contacted within a certain time frame, they may most likely resort to an alternate avenue of getting the same service because the lead is on-the-hunt for the service(s) you offer and will buy it from the avenue that is most responsive to him/her.
At PNC Solutions, we first understand our clients’ end objectives. Based on the end objectives, we create criteria for our leads that render them qualified. Once we have locked down all the elements for a qualified lead, we start creating different personas for our potential buyers and create highly focused campaigns targeting specific interests and behaviors. Our lead generating campaigns are segmented via audience and their position in the buying cycle, i.e. an existing customer will be a part of a different campaign as opposed to a fresh potential qualified lead. On a month-to-month basis, we refine each campaign to ensure its meeting its set targets in terms of leads generated.
In order to create a truly effective email marketing campaign that generates highly qualified leads specific to your business, you need professional expertise. If you’re looking for beautifully designed and amazingly effective lead generation through email marketing, you’ve come to the right place. Call or email us today and let’s explore how you, too, can take advantage of this avenue.
In order to create a truly effective email marketing campaign that generates highly qualified leads specific to your business, you need professional expertise. If you’re looking for beautifully designed and amazingly effective lead generation through email marketing, you’ve come to the right place. Call or email us today and let’s explore how you, too, can take advantage of this avenue.
